How to set up Merge Fields in Mailchimp

The merge fields that beabee syncs with Mailchimp must be set up once to be used in Mailchimp. This is how it works:

  1. Log in to your Mailchimp account as usual.

  2. Go to Audience Dashboard > Manage Audience > Settings.

3. Go to Audience Fields and *|Merge|* tags.

4. Add a new field.

5. Choose the option „Text”.

6. Now add (copy & paste) the desired merge fields from the table below.

beabee field
Mailchimp merge field
Example

First name

FNAME

Will

Last name

LNAME

Franklin

Contribution monthly amount

C_MNTHAMT

5

Contribution period

C_PERIOD

annually

Contribution description

C_DESC

£60/annually

Referral code

REFCODE

WF301

Polls code

POLLSCODE

WF678

7. Klicke auf „Save Changes”. Fertig!

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