Merge Fields

Merge fields allow you to store personalised data from individual contacts, which you can then use to personalise campaigns in Mailchimp.

The simplest example is first names or last names. Each merge field has a merge tag, for example *|FNAME|* for the merge field "First name". You can then use the merge tags as placeholders in campaigns to personalise them. However, this does not only work with names, but also with other information.

In addition, the merge fields are not only used to personalise campaigns, but also to segment your audience. To stay with the (in this context meaningless) example: With the help of the merge fields, you could create a Mailchimp segment with all contacts with the first name "Tobias" in order to target all Tobiases. As I said, the example makes little sense. With the following merge fields synchronised by beabee with Mailchimp, it makes more sense:

beabee field	Mailchimp merge field	Example
First name	FNAME	John
Last name	LNAME	Doe
Contribution monthly amount	C_MNTHAMT	5
Contribution period	C_PERIOD	annually
Contribution description	C_DESC	£60/annually
Referral code	REFCODE	WF301
Polls code	POLLSCODE	WF678

For example, you could use Merge Fields to segment your Mailchimp audience by contribution amount or differentiate between monthly and annually paying members.

To use the merge fields, you need to set them up once in Mailchimp. How to do that, you will learn on the next page.