Products

Tsüri's flagship product is its daily newsletter, named "Züri Briefing," which is dispatched every weekday morning at 6 am. This newsletter serves as a digest of the day's most significant news, interspersed with personal reflections from the editor and highlights of Tsüri's own notable articles or campaigns.

To craft the newsletter, the editor begins monitoring local news from 2 am onwards, compiling a press review that includes links to the original sources of the news. Beyond mere selection, the editor also provides textual categorization of the news items. While the primary aim of the newsletter is to offer a valuable service by curating the most pertinent news, it also endeavours to engage and entertain readers, offering daily tips. Tsüri characterizes the newsletter as: "Every morning at 6 a.m. you will find curated news, stories, and tips for the day in the Züri Briefing. Personalised. Informative. Entertaining."

The Züri Briefing is provided free of charge and currently boasts approximately 15,000 subscribers.

While the "Züri Briefing" stands as the cornerstone of Tsüri.ch's offerings, the platform also boasts a variety of other newsletters.

• A weekly newsletter showcasing the Tsüri editorial team's top story recommendations.

• The "Gemeinderats-Briefing" (Local council briefing), a specialized weekly newsletter focusing on local politics within Zurich.

• A weekly event newsletter highlighting upcoming events in the area.

In addition to newsletters, Tsüri.ch publishes a range of articles and investigative pieces on its website. According to Jacoby, the content spans investigative research, reports, and articles, along with SEO-optimized content tailored to the youthful target demographic. This includes easily digestible content such as lists of restaurant or bar recommendations in Zurich, often created with input from the audience. Such articles serve to attract the target demographic to tsüri.ch through SEO optimization.