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Mensagem is blurring the lines between being a journalistic, civic, and cultural organization. At its heart are stories about the day-to-day lives of Lisbon residents, focusing on people who are not often talked about and taking a constructive perspective on issues by investigating how stated problems could be addressed. At the same time, the Mensagem team is working with partners in the city to create spaces for dialogue and cultural activities.

The medium showcases Lisbon residents in many ways. Whether it's letting people in Lisbon share their favorite streets or areas and their intimate relationship with the city in an article, or talking to local artists about the sounds of the city in their podcast and asking them to create Spotify playlists, Mensagem highlights the community.

Social media has been a strong channel for Mensagem from the very start. They create unique content for Instagram, Facebook, and Twitter, including lots of video content. Besides the website and social media channels, the newsletter is an important way to reach people with Mensagem’s stories and open conversations. Carvalho describes the newsletter as the “neighbour’s letter,” providing context to the stories with a personal angle, turning the newsletter into a stand-alone product.

Some stories are turned into books, offering an alternative way to bring Mensagem to people, though it is not, as for some national media outlets like CORRECTIV in Germany, a potential revenue stream. Every 15 days, a new comic is published telling the history of Lisbon.

With this mix of channels, Mensagem is reaching a demographically diverse audience, primarily those between 25-30 and over 60 years old.