Revenue Streams & Finance

Bürgerportal's revenue mix is highly diversified, encompassing various streams. Advertising holds the largest share, accounting for approximately 40% of the total revenue, followed by reader revenue at 30%, a partner program for local companies at 15%, and the operation of a co-working space also at 15%.

The advertising segment includes sponsorships for events and content marketing initiatives such as book recommendations sponsored by local booksellers or a lawyer's column focusing on different legal topics. These advertisements are featured on both the website and in the newsletter.

Reader revenue is generated through a membership program called "Freundeskreis." Since all content on Bürgerportal is freely accessible, readers voluntarily contribute to become members of the "Freundeskreis." In return, they receive benefits such as preferential treatment for event invitations, discounts on concert or theatre tickets, invitations to exclusive events like summer parties, and a yearly photo calendar.

Similarly, the partner program functions as a corporate version of the "Freundeskreis" membership. Companies contribute voluntarily and receive benefits such as visibility on the Bürgerportal website, advertising discounts, and complimentary use of the co-working space facilities.

The co-working space serves as the editorial office for Bürgerportal but is also available for public rental.