Biggest Challenges

Tsüri.ch's most pressing challenge lies in expanding its membership program. Jacoby notes a significant surge in membership during the coronavirus pandemic, but growth has since plateaued or progressed sluggishly. "I firmly believe that in a city with over 400,000 inhabitants, we possess greater potential than just 1,700 paying members. Therefore, the primary challenge is to tap into this potential more effectively," Jacoby asserts. For Tsüri.ch, expanding its membership base represents a long-term endeavour with substantial financial prospects. Jacoby highlights that the marginal costs associated with acquiring new members are minimal, and each new member reduces the overall risk, thereby enhancing the organisation's financial stability.