Products

Iașul Nostru's primary product is a weekly newsletter distributed every Friday morning. The newsletter caters to 6,000 free subscribers, with an aim for an opening rate of 50%. It features news from the town, original reporting pieces such as interviews or opinion pieces, and an overview of upcoming events. Enășescu strives to amplify the voices of “underdogs”, including small businesses, NGOs, and civic activists, who are often overlooked by existing local media outlets. His outlet maintains a solutions-focused approach, advocating for causes that benefit the community, such as improving cycling infrastructure or addressing environmental issues.

Recently, Iașul Nostru has developed a series of local guides, which has contributed to doubling the subscriber base within a year.