Pre-Starter

This group so far is only relevant for the starthub right now.

Current focus and actions:

✏️ We work closely with CORRECTIV.Lokal to create formats and gain understanding of the nees fo these people.

Action 1: Implement /constantly improve Starthub onboarding and community building routines that allow us to gain deeper understanding of this target group and their needs.

Action 2: All means to measure set up

Action 3: Develop and improve formats and conversion funnel to inspire them / move them across the line. (Currently Webinar)

Action 4: Develop starter kit: Course and toolstack that works. (Also see Pre-starter)

Action 5: Fundraising for the starthub

2 groups here.

• With journalism background

• Without journalism background / community background instead

What they have in common

• They care strongly about their local area/community and want it to prosper

• They see journalism and storytelling as an important means for a functioning local democracy

• They have some entrepreneurial fibre (or at least we have to filter out those who do)

• Those with journalism background are working in a newsroom right now or as freelancers and have an urge to try something different

How many more of those are there in Europe?

• Thousands of individuals

What they pay

nothing

Why they come to us

• Interested in local media innovation

• Worried about local media/local democracy

Features they appreciate / use most

• inspiration.

• Concrete help in getting started.

Why they choose beabee

• They would, if beabee was part of a fully functioning, easy to set up starter kit for their newsroom (see substack model)

How they found us

• CORRECTIV.Lokal-Netzwerk

• CORRECTIV public speaking

• Partnerships (no activities here yet)

Key to bring them on

• = key to /// Have all the resources, information they need to start their media project.

Key to make them successful

• Tech is the last thing they need:

  • Take away as many barriers as possible: Legal, tax, seed-funding, coaching

Other thoughts

Open questions

Hypotheses

• 10% of our CORRECTIV.Lokal journalism network are part of this group

• We can help people without journalism background to set up projects to fulfill journalistic roles in their local communities.