Problems we solve - Update

What are the problems we identify when it comes to engaging communities at scale and running a membership model for small local independent newsrooms.

Main problems

• No tools to help build content around a community vs. the other way round (not within CMS or CRM) > Community engagement tools for newsroom needs.

• Not one place where all user data is stored to create efficient workflows around engagement and moving people towards paying members.

Secondary problems

• GDPR compliance in Europe (lots of tools in the US, e.g. mailchimp)

• All data in different tools that are not connecting.

  • e.g. Payment tools not connecting with newsletter tools etc. Everything needs to be handled in different places (no time to deal with all that)

• Marketing focus and speak in tools but we want journalists to be able to use the tools.

Special problems

• 'Open Source fans' want open source solutions (see for example bundesstadt.com)