User success - Update

Focus right now for beabee: Show that beabee (plus add-on trainings etc.) helps users to drive more community revenue and engagement.

Hypothesis to test

• Engagement projects lead to donations/memberships

• Newsrooms using beabee decrease their churn rate

• Newsrooms using beabee spend less time on admin and gain that time to do more engaged journalism

Questions

• At what stage is beabee actually the right tool - when do I need a CRM etc., central database vs. my "used to" package. How do we communicate the value.

Next steps (April 10 2024)

Next goals and tasks (April 10, 2024)

1. Better understand the beabee usage

   1. development of success metrics (Will) in progress

   2. More user interviews: South West Durham (Tobi) planned

2. Showcase the ideal use cases for beabee:

   1. Create use cases for The Bristol Cable, The Green Line (Tobi) planned

   2. Create a use case for Du bist Rheinhausen (Julia) planned

   3. Work closely with CORRECTIV network instances for use cases.(Pia, Olaya, Tobi himself) planned

3. Create use cases together with our users

   1. Help users to make most of the platform. Onboarding workshops with Fumaca, IRPI and pot. On-Medien to get there. (Tobi/Julia) in progress

   2. Work closely with Radio Sakharov on realising their engagement and membership strategy through beabee (Julia) in progress

   3. Offer a workshop/joint session to Greater Govanhill and South West Durham (Tobi/Julia) planned

4. Run "missions" or "experiments" we plan and decide on with the whole team to figure out how we can better help with beabee to drive engagement, revenue and revenue through engagement (Julia) planned

Existing beabee users

List of existing users / core analysis

Impact metrics of our users (in the making)

User Types

• Small Independent Media Europe

• Established Local Media

• The local starter

• Networks/Communities

• Exile media

• Open Source folks

• Pre-Starter (esp. Starthub)

Potential users/ Targets

Our existing pipeline/leads

Our market opportunity

User research

Full list of potential beabee users

External lists of media