Sample Questions for Your Feedback Survey

Below you will find the exact structure, tips on what to look out for, and all possible questions and answers to help you create your user survey.

Important: This template with questions and answers is intended to help you select the ones that are right for you and adapt them to your needs and requirements. Try not to overload your questionnaire and limit yourself to a maximum of 10 questions. Instead, conduct several surveys at different times to gain a deeper and more detailed insight into your users' needs.

At the end of the template, you will find 'Questions for (non-friends) members'. Each heading explains what the question is about. The questions are still part of the questionnaire and are relevant to your survey. They are placed at the end solely because of their thematic focus.

Headline

The headline or title of your survey should be inviting, make your users curious, and encourage them to participate in the survey.

Example

We need your feedback: Help us improve our offering!

Introduction

In the introduction, you explain what your survey is about, i.e., what you want to know and how users can help you.

It is important to keep it as short as possible so as not to deter participants.

Example:

“Hello,

we need your help! We would like to improve our offerings and need your feedback to do so. This will help us better understand what you value about us, but more importantly, what we can improve.

So please take five minutes to answer a few questions. Your input is important for the further development of XX (insert name of editorial team).

Thank you very much!

Your team at XX"

Questions about general satisfaction

The aim here is to find out how satisfied your users are with your offering in general.

Sample questions

How satisfied are you with the work of XX (insert name of editorial team)

• Very satisfied

• Satisfied

• Somewhat satisfied

• Somewhat dissatisfied

• Not at all satisfied

On a scale of 1 to 10, how likely are you to recommend XX to a friend?

• 1: Very unlikely

• 2

• 3

• 4

• 5

• 6

• 7

• 8

• 9

• 10: Very likely

Questions about usage behavior

This section is about the specific use of your offerings. The examples here may not necessarily apply to your offerings; they are only intended to give you an idea of what you can ask.

Sample Questions:

How long have you known XX (insert name of editorial team)?

• Less than 6 months

• 6 months to 1 year

• 1 -2 years

• 2-4 years

• More than 4 years

How often do you use XX (insert name of editorial team or specific product)?

• Every day

• Several times a week

• Several times a month

• Once a month

• Never

When do you use XX (insert name of editorial team or specific product)?

• In the morning

• At lunchtime

• In the evening

• At the weekend

Do you use XX (insert name of editorial team or specific product)...

• Mainly for professional reasons

• Mainly out of personal interest

• Partly

Which of our channels (or products) do you use? (Multiple choice)

• Website

• Newsletter

• Facebook

• Instagram

• X (formerly Twitter)

• Messenger

• WhatsApp

• Podcast

Which of our offers, content, products, or promotions do you particularly appreciate?

• Newsletter

• Opportunities for discussion

• That clubs and citizens can contribute

• Calendar

• Events

• Archive

• Open editorial meetings

• Other (Free field)

Regarding the previous question: What do you particularly appreciate about the offer, content or product you selected?

(Free text field)

Questions about suggestions for improvement and requests

You may already have specific improvements in mind that you can ask about here, i.e. 'test' them. You can also ask your community about their (topic) requests.

Sample Questions:

Which topics are you particularly interested in? (Multiple choice)

• School / education

• Digitalization

• Fake news / disinformation

• Climate / environment

• Health / care

• Medicine / pharmaceutical industry

• Refugees / migration / integration

• Anti-Semitism

• Right-wing extremism

• Journalism / media criticism

• Police / justice

• Organized crime / mafia

• Abuse of power / corruption

• Critical sports / doping

• Culture

• Local history

• Economy / banks / finance

• Consumer protection / civil rights

• Local politics

• Club life

• Regional topics

Which topics should play a greater role in our reporting?

(Free text field)

Which topics annoy you in our reporting?

(Free text field)

Which three topics should we definitely cover? (free text field)

• Topic 1:

• Topic 2:

• Topic 3:

Are we critical enough?

• 1 - You are too tame.

• 2

• 3

• 4

• 5 - You are too critical.

What formats would you like to see?

• News briefs

• Background reports

• Portraits and reports

• Analyses

• Comments

• Event announcements

• Videos

• Podcasts

• Photo reports

• Newsletters

• Access via an app

How would you like to participate?

• Comment on articles

• Provide research tips

• Contribute as an expert in research

• Vote on new topics

• Submit your own questions or suggest topics

• Submit your own content for publication

• I don't want to participate

If you could improve one thing about us, what would it be?

(Free text field)

Questions about willingness to pay

Media outlets often conduct feedback surveys before introducing a new membership model or subscription and ask about willingness to pay. If you already have a membership model, it may be worth sending out different versions of the survey and including questions about willingness to pay in the version for those who do not support you.

Sample Questions:

Would you be willing to support us with a regular contribution?

• Yes

• No

What would you be willing to pay voluntarily?

• Up to $5 per month

• $5 to $10 per month

• More than $10 per month

• Nothing

What is stopping you from supporting us voluntarily?

• I didn't realize that was possible

• The payment process is too complicated for me

• I don't pay online

• The price is too high for me

• I don't have enough money

• I don't know what I should pay for

• I don't think the offer is good enough

• I don't think the offer is worth supporting

• I don't use your offers enough

• I don't pay for something I can get for free

• Other (free text field)

Would you pay for our offers (or “offer X”) if they were not free of charge?

• Yes

• No

Questions about demographics

At the end, it may be useful to find out a little more about the participants, e.g., how old they are, what gender they are, or which part of town they live in.

Sample questions:

How old are you?

• Younger than 18

• 18 to 25 years

• 26 to 35 years

• 36 to 45 years

• 46 to 55 years

• 56 to 65 years

• 66 to 75 years

• Over 75 years

What is your postal code?

(Free field)

Your gender

• Male

• Female

• Divers