Campaign Phase

Once the crowdsourced research has been created, as many people as possible should get involved. You can ensure this during the campaign phase. The more diverse and motivating the campaign, the better the research will reach your community—and the more feedback you will receive.

Want to reach tenants? Then throw a neighborhood party, distribute flyers in mailboxes of apartment buildings, or organize a discussion in the local café.

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An example — 'Achtung, Schulweg!' 🎒

In the case of the research project 'Achtung, Schulweg!', the target group was parents of school-age children. To reach them, the following questions are relevant:

• Which partner organizations/media/associations would we like to team up with to reach a larger target group?

• Through which channels should the link to the CrowdNewsroom be distributed? In the case of 'Achtung, Schulweg!', it quickly became apparent that parent WhatsApp groups were particularly well suited for distribution.

• The potential of our employees who have children themselves and/or share the survey in their own circles should not be underestimated in this research.

• Is there an opportunity for cross-promotion across different titles within a media company?

• Are offline events an option?

• What distribution channels are available, for example via social media?