Creation of a Medium- and Long-term Strategy

With all the short-term, important tasks to do, the big picture often gets left behind. To prevent this from happening, it's a good idea to clearly define your medium- and long-term strategy.

As a general rule, developing a medium- and long-term strategy helps every company, regardless of how long it has been on the market. This does not mean drawing up a five-year plan that you never deviate from. Given how quickly everything changes, you probably cannot plan more than a year or two in advance anyway.

The problem, however, is that you can't do without a strategy altogether. And since it's usually hard enough for startups to survive and pay their bills, the time and leisure to think about the big picture usually fall by the wayside.

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Your task as management

Hence the appeal to management: Set aside time every month, ideally three to five hours, to think about your innovations and overall strategy. Answer the following questions:

• What is the unique impact that only I can create?

• What should I stop doing? What can I delegate?

• What is the one big thing I want to achieve? In the next 90 days? In the next six months? In the next two years?