Newsletter sign-ups in your CrowdNewsroom

You can easily integrate a newsletter signup into the CrowdNewsroom. This works both with and without Mailchimp integration. The first steps are the same in both cases. How to connect your Mailchimp audience is explained in the lower part of the guide.


  1. You can find this option in the Settings tab of the CrowdNewsroom, in the Response settings section. Just activate the toggle next to Add a newsletter sign-up to the contact form.

  2. To set up the newsletter opt-in, you can configure a headline, some body text, and the opt-in checkbox text.

NB: The body text field is a good place to link to your privacy policy!

  1. When you export the CrowdNewsroom answers you can see the participants’ contact info and whether they opted-in to the newsletter subscription. Additionally, you can filter your contact database by newsletter status. People who have checked the checkbox will appear as Pending. This is because, without Mailchimp integration, no double opt-in email is sent.

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If you have a Mailchimp integration set up, you can also add your newsletter lists directly to the CrowdNewsroom. This will trigger the opt-in flow automatically!

  1. First, you need your Interest Group ID. To do this, you need to create newsletter groups in Mailchimp. If you are not yet using newsletter groups, you can find a setup guide herearrow-up-right.

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