Newsletter sign-ups in your CrowdNewsroom

You can easily integrate a newsletter signup into the CrowdNewsroom. This works both with and without Mailchimp integration. The first steps are the same in both cases. How to connect your Mailchimp audience is explained in the lower part of the guide.

---

1. You can find this option in the Settings tab of the CrowdNewsroom, in the Response settings section. Just activate the toggle next to Add a newsletter sign-up to the contact form.

2. To set up the newsletter opt-in, you can configure a headline, some body text, and the opt-in checkbox text.

NB: The body text field is a good place to link to your privacy policy!

You can find an example here:

When we send the newsletter, we may also track (e.g., via tracking pixels or UTM parameters) when you open emails or click on links contained in them. You can withdraw your consent at any time, for example via the unsubscribe link in the newsletter. For more information, please see our Privacy Policy.

1. When you export the CrowdNewsroom answers you can see the participants’ contact info and whether they opted-in to the newsletter subscription.

Note: The contact information and newsletter sign-up fields are not displayed in the preview of your CrowdNewsroom. While you can see the description text and the labels of the checkboxes, the actual prompts for first name, last name, and email address will only appear when you open the published link without being logged into beabee. In that case, three input fields for the contact details will automatically appear above your text – you don’t need to create separate fields for collecting contact information.

---

If you have a Mailchimp integration set up, you can also add your newsletter groups directly to the CrowdNewsroom. This will trigger the opt-in flow automatically!

1. Simply click + Add new group under Newsletter Groups.

1. Click the ID field to open a drop-down menu containing all of your newsletter groups. Here, you can select the group you want to use – for example, if you send different newsletters. If you're not using newsletter groups yet, you can easily create them in your Mailchimp account. You can find the corresponding guide here. Under Label, enter the text that should appear next to the checkbox (e.g. "Yes, please sign me up for the newsletter.").

1. Don’t forget to enable Double Opt-In in Mailchimp. This ensures that people who subscribe to your newsletter receive a confirmation email to verify their email address. You can find this setting in your Mailchimp account under Audience → More Options → Audience Settings. Then, scroll down to Form Settings and change the email opt-in setting to Double Opt-In.

1. Done! All contacts who have completed the signup flow will now appear with the newsletter status Subscribed in both beabee and Mailchimp.

Before publishing your CrowdNewsroom, including the newsletter sign-up, you should test it. Make sure that you receive a double opt-in email when you participate using an email address that has not yet subscribed to your newsletter and you check the box to sign up. If you do not receive a double opt-in email, please contact [e-mail].