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VilaWeb (Spain)

Summary

Vilaweb is a national community newsroom from Spain. Deeply rooted in the Catalan independence movement, they were one of the first newsrooms in Spain fully adopting a digital-only strategy in 1995. Vilaweb also was an early adopter of a membership model to finance journalism, in which the community pays a voluntary subscription in order to support the mission. Vilawebs membership model was introduced 2004. In 2014 Vilaweb had around 2,000 subscribers. Today more than 25,000 subscribers support Vilaweb financially.

Subscribers not only support the newsroom financially, they are also important to inform Vilawebs reporting and governance.

Name

Vilaweb

Website

https://www.vilaweb.cat/

Location / Location of coverage

Catalonia

Size of potential audience/ town region covered

7,7 million living in Catalonia

Year they started publishing

1995

Language

Catalan

Newsrooms mission statement

VilaWeb exists to give a voice to the people of the Catalan Countries, serving as an instrument to control power, defend progressive values, fight for the common good, for the Catalan language, for freedom and culture.

Founders

Vicent Partal, Assumpció Maresma

Current management team

Vicent Partal (Director), Assumpció Maresma (Editor-in-chief)

Team

Full-time employees: 30 FTE

Legal form of company

Sociedad de responsabilidad limitada (S.L.)

Tax status

For-profit

Main products

  • Website

  • Podcasts

  • Youtube-Channel

  • Newsletters

Additional products

  • Games

Audience and community reach

Instagram: 109,000 follower

Facebook: 180,000 follower

Twitter: 363,000 follower

Youtube: 16,400 subscribers

Most important community engagement format

  • Vilaweb annual assemblies

Revenue streams

  • Subscriptions/Membership

  • Advertising

  • Shop sells

On the next pages you can read our in-depth portrait about Vilaweb. If you want to jump into a specific topic directly, here's the overview for you:


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