# Tsüri.ch (Switzerland)

**Summary**

Tsüri.ch is an independent digital and community-centred local newsroom from Zurich, Switzerland, which is designed to produce in-depth journalism for a young audience and to be financially supported by it.

All content on tsüri.ch is freely accessible, there is no paywall. Funded in 2015, today around 1,700 members support tsüri.ch’s mission financially as members.

The primary distribution method for tsüri.ch's content is through newsletters. Under the name Civic Media, Tsüri-ch endeavours to engage with the community and brings the community together at up to 30 events a year.

Tsüri.ch's revenue model is diversified, relying primarily on reader contributions, civic media events, and advertising.

As a founding member of the Swiss association "Medien mit Zukunft" (Media with a Future), tsüri.ch actively participates in media advocacy and campaigns. This includes efforts to advocate for fair treatment of independent media in comparison to traditional publishing houses regarding journalism funding.

{% tabs %}
{% tab title="Overview" %}

| **Name**                                                | <p>Tsüri.ch</p><p><br></p>                                                                                                                                                                                                                                                                                                                |
| ------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Website**                                             | <https://tsüri.ch>                                                                                                                                                                                                                                                                                                                        |
| **Location / Location of coverage**                     | Zürich, Switzerland / Zürich, Switzerland                                                                                                                                                                                                                                                                                                 |
| **Size of potential audience / town or region covered** | 440,000 population                                                                                                                                                                                                                                                                                                                        |
| **Year they started publishing**                        | 2015                                                                                                                                                                                                                                                                                                                                      |
| **Language**                                            | German                                                                                                                                                                                                                                                                                                                                    |
| **Mission statement**                                   | <p>Tsüri.ch is committed to a sustainable, open, modern and environmentally conscious society. This can only be achieved with mutual trust: between the users and the editorial team. We therefore focus on transparency, authenticity and independence. We actively promote the political awareness of our target group. </p><p><br></p> |
| {% endtab %}                                            |                                                                                                                                                                                                                                                                                                                                           |

{% tab title="Management and team" %}

| **Founders**                | Simon Jacoby                             |
| --------------------------- | ---------------------------------------- |
| **Current management team** | Simon Jacoby, Elio Donauer, Lara Blatter |
| **Team**                    | Full-time-equivalent employees: 12,5     |
| {% endtab %}                |                                          |

{% tab title="Governance Structures " %}

| **Legal form of company** | AG plus e.V. |
| ------------------------- | ------------ |
| **Tax status**            | For-profit   |
| {% endtab %}              |              |

{% tab title="Products & Revenue Streams" %}

| **Main products**                              | Daily Newsletter                                                                                                                                                                                                                          |
| ---------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Additional products**                        | <p>Website, Weekly newsletter, Local council newsletter, event newsletter</p><p><br></p>                                                                                                                                                  |
| **Audience and community reach**               | <p>Daily Newsletter: 15,000 subscribers</p><p>Membership: 1,700 paying members</p><p><br><br></p>                                                                                                                                         |
| **Most important community engagement format** | Events                                                                                                                                                                                                                                    |
| **Revenue streams**                            | <p>Revenue: 850,000 CHF / year</p><ul><li>Memberships/reader revenue (1/3) (including merchandise)</li><li>Civic Media (1/3) (mostly from sponsorships for their events)</li><li>Advertising (1/3) (mostly in their </li></ul><p><br></p> |
| {% endtab %}                                   |                                                                                                                                                                                                                                           |
| {% endtabs %}                                  |                                                                                                                                                                                                                                           |

{% hint style="info" %}
On the next pages you can read our in-depth portrait about Tsüri.ch. If you want to jump into a specific topic directly, here's the overview for you:&#x20;
{% endhint %}

<table data-view="cards"><thead><tr><th></th><th></th><th></th><th data-hidden data-card-cover data-type="files"></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><strong>How Tsüri started</strong></td><td>Read the founding story of Tsüri.ch</td><td></td><td><a href="/files/k441YYBVp0BVvIa6BO5f">/files/k441YYBVp0BVvIa6BO5f</a></td><td><a href="/pages/DXwE8qJ4lfLSjXTYZorR">/pages/DXwE8qJ4lfLSjXTYZorR</a></td></tr><tr><td><strong>Products</strong></td><td>Read about Tsüri's most important (journalistic) products</td><td></td><td><a href="/files/oNDGjYIJtCy2COCE3tg9">/files/oNDGjYIJtCy2COCE3tg9</a></td><td></td></tr><tr><td><strong>Revenue Streams &#x26; Finance</strong></td><td>Read about how Tsüri earns money</td><td></td><td><a href="/files/cBu1GmYKKwG6Mr2xCDPH">/files/cBu1GmYKKwG6Mr2xCDPH</a></td><td><a href="/pages/CgVu9q8GHKYRogSDf7dS">/pages/CgVu9q8GHKYRogSDf7dS</a></td></tr><tr><td><strong>Biggest Challenges</strong></td><td>Read about challenges and barriers Tsüri is facing</td><td></td><td><a href="/files/a2nOkI4cLh1a3OVJ2PM8">/files/a2nOkI4cLh1a3OVJ2PM8</a></td><td><a href="/pages/qIGb18TkXI9dQr8fR7AO">/pages/qIGb18TkXI9dQr8fR7AO</a></td></tr><tr><td><strong>Success Factors</strong></td><td>Read about Tsüri's biggest factors for success</td><td></td><td><a href="/files/RDTD6mO8gsM65kfCPSKQ">/files/RDTD6mO8gsM65kfCPSKQ</a></td><td><a href="/pages/tg3i3Gp7iP4IwvnjfM5P">/pages/tg3i3Gp7iP4IwvnjfM5P</a></td></tr><tr><td>Community Journalism</td><td></td><td></td><td><a href="/files/sJTyMu2zQmTC5nEJQ0Nx">/files/sJTyMu2zQmTC5nEJQ0Nx</a></td><td><a href="/pages/mIIUtmOsPIRq82WuTEN3">/pages/mIIUtmOsPIRq82WuTEN3</a></td></tr></tbody></table>

***

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