# Mensagem (Portugal)

**Summary**

Mensagem describes itself as a hyper-local,community-focused media organization serving all of Lisbon. It was "born from the desire of a group of Lisboners, who happen to be journalists, to improve their city." Founded in 2020 by Catarina Carvalho with financial backing from a local business owner, Mensagem is now an established entity with a 7-person team. Their website has 300,000 monthly views, and they reach 20,000 newsletter subscribers every week.

{% tabs %}
{% tab title="Overview" %}

| **Name**                                            | <p>Mensagem de Lisboa</p><p><br></p>                                                                                                                                                              |
| --------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Website**                                         | <https://amensagem.pt/>                                                                                                                                                                           |
| **Location / Location of coverage**                 | Lisbon, Portugal                                                                                                                                                                                  |
| **Size of potential audience/ town region covered** | 548,703 people in Lisbon                                                                                                                                                                          |
| **Year they started publishing**                    | 2020                                                                                                                                                                                              |
| **Language**                                        | Portuguese and English                                                                                                                                                                            |
| **Mission statement**                               | By empowering the communities, sometimes just by showing how they live and what they do, we give way to dialogue and create a safe space for debate - also in the real world, not only digitally. |
| {% endtab %}                                        |                                                                                                                                                                                                   |

{% tab title="Management and team" %}

| **Founders**                | Catarina Carvalho                  |
| --------------------------- | ---------------------------------- |
| **Current management team** | Catarina Carvalho                  |
| **Team**                    | Full-time equivalent employees: 13 |
| {% endtab %}                |                                    |

{% tab title="Governance Structures " %}

| **Legal form of company** | LDA        |
| ------------------------- | ---------- |
| **Tax status**            | for-profit |
| {% endtab %}              |            |

{% tab title="Products & Revenue Streams" %}

| **Main products**                              | Stories shared through different channels                                                                                                                                                                                                      |
| ---------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Additional products**                        | <ul><li>Website</li><li>Newletter</li><li>Podcasts </li><li>Social Media </li><li>Books</li><li>Events </li><li>Other cultural projects</li></ul>                                                                                              |
| **Audience and community reach**               | <ul><li>Website: About 300,000 readers per month</li><li>Newsletter reaches 20,000 subscribers (44% opening rate) </li><li>Instagram: 37,8000 Followers</li><li>Facebook: 17,000 Followers</li><li>X / Twitter: 7,840</li></ul>                |
| **Most important community engagement format** | <p></p><ul><li>Newsletter which works as a dialogue channel with the readers</li><li>Events at their café</li><li>Pop up newsrooms and meetings/focus groups</li><li>Yearly survey</li><li>Readers volunteer in writing for mensagem</li></ul> |
| **Revenue streams**                            | <ul><li>One major donor  </li><li>Grants</li><li>Donations </li><li>Sponsored projects</li></ul>                                                                                                                                               |
| {% endtab %}                                   |                                                                                                                                                                                                                                                |
| {% endtabs %}                                  |                                                                                                                                                                                                                                                |

{% hint style="info" %}
On the next pages you can read our in-depth portrait about Mensagem. If you want to jump into a specific topic directly, here's the overview for you:&#x20;
{% endhint %}

<table data-view="cards"><thead><tr><th></th><th></th><th></th><th data-hidden data-card-cover data-type="files"></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><strong>How Mensagem started</strong></td><td>Read the founding story of the Bürgerportal</td><td></td><td><a href="/files/k441YYBVp0BVvIa6BO5f">/files/k441YYBVp0BVvIa6BO5f</a></td><td><a href="/pages/oXCbCws3XwAT2MT3Pvmz">/pages/oXCbCws3XwAT2MT3Pvmz</a></td></tr><tr><td><strong>Products</strong></td><td>Read about Mensagem's most important (journalistic) products</td><td></td><td><a href="/files/oNDGjYIJtCy2COCE3tg9">/files/oNDGjYIJtCy2COCE3tg9</a></td><td><a href="/pages/J7ZcUMDT48oius73jp1g">/pages/J7ZcUMDT48oius73jp1g</a></td></tr><tr><td><strong>Revenue Streams &#x26; Finance</strong></td><td>Read about how Mensagem earns money</td><td></td><td><a href="/files/cBu1GmYKKwG6Mr2xCDPH">/files/cBu1GmYKKwG6Mr2xCDPH</a></td><td><a href="/pages/ImRq9b2IjDUBgkc97rQi">/pages/ImRq9b2IjDUBgkc97rQi</a></td></tr><tr><td><strong>Community Journalism</strong></td><td>Read about how Mensagem engages its Community</td><td></td><td><a href="/files/sJTyMu2zQmTC5nEJQ0Nx">/files/sJTyMu2zQmTC5nEJQ0Nx</a></td><td><a href="/pages/4v6edarCiC1OYsN8tjyz">/pages/4v6edarCiC1OYsN8tjyz</a></td></tr><tr><td><strong>Biggest Challenges</strong></td><td>Read about challenges and barriers Mensagem is facing</td><td></td><td><a href="/files/a2nOkI4cLh1a3OVJ2PM8">/files/a2nOkI4cLh1a3OVJ2PM8</a></td><td><a href="/pages/LfCNOc3TbuQRD4UdK24h">/pages/LfCNOc3TbuQRD4UdK24h</a></td></tr><tr><td><strong>Success Factors</strong></td><td>Read about Mensagem's biggest factors for success</td><td></td><td><a href="/files/RDTD6mO8gsM65kfCPSKQ">/files/RDTD6mO8gsM65kfCPSKQ</a></td><td><a href="/pages/7zCP2M5tb7me8Aa1fPTC">/pages/7zCP2M5tb7me8Aa1fPTC</a></td></tr></tbody></table>

***

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