Mensagem (Portugal)
Summary
Mensagem describes itself as a hyper-local,community-focused media organization serving all of Lisbon. It was "born from the desire of a group of Lisboners, who happen to be journalists, to improve their city." Founded in 2020 by Catarina Carvalho with financial backing from a local business owner, Mensagem is now an established entity with a 7-person team. Their website has 300,000 monthly views, and they reach 20,000 newsletter subscribers every week.
Name
Mensagem de Lisboa
Website
https://amensagem.pt/
Location / Location of coverage
Lisbon, Portugal
Size of potential audience/ town region covered
548,703 people in Lisbon
Year they started publishing
2020
Language
Portuguese and English
Mission statement
By empowering the communities, sometimes just by showing how they live and what they do, we give way to dialogue and create a safe space for debate - also in the real world, not only digitally.
Founders
Catarina Carvalho
Current management team
Catarina Carvalho
Team
Full-time equivalent employees: 13
Legal form of company
LDA
Tax status
for-profit
Main products
Stories shared through different channels
Additional products
Website
Newletter
Podcasts
Social Media
Books
Events
Other cultural projects
Audience and community reach
Website: About 300,000 readers per month
Newsletter reaches 20,000 subscribers (44% opening rate)
Instagram: 37,8000 Followers
Facebook: 17,000 Followers
X / Twitter: 7,840
Most important community engagement format
Newsletter which works as a dialogue channel with the readers
Events at their café
Pop up newsrooms and meetings/focus groups
Yearly survey
Readers volunteer in writing for mensagem
Revenue streams
One major donor
Grants
Donations
Sponsored projects
Get involved:
or or
Last updated
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