# Mecseki Müzli (Hungary)

**Summary**

Mecseki Müzli is a pioneering local independent media organisation in Pécs, Hungary, established in 2021 by experienced journalist Ervin Gűth. Initially launched as a solo venture, Mecseki Müzli relied on a weekly email newsletter as its primary product to disseminate local news to the community. Presently, Mecseki Müzli serves an audience of approximately 700 newsletter subscribers, offering them vital local news and information.

The medium has primarily been funded through a reader-revenue model, supplemented by grants.

{% tabs %}
{% tab title="Overview" %}

| **Name**                                            | <p>Mecseki Müzli</p><p><br></p>                                                                                                                                                                                                                                                                                                   |
| --------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Website**                                         | <https://www.mecsekimuzli.com>                                                                                                                                                                                                                                                                                                    |
| **Location / Location of coverage**                 | Pécs, Hungary                                                                                                                                                                                                                                                                                                                     |
| **Size of potential audience/ town region covered** | 140,000 population. (The local daily sells 3000 copies per day. )                                                                                                                                                                                                                                                                 |
| **Year they started publishing**                    | 2021                                                                                                                                                                                                                                                                                                                              |
| **Language**                                        | Hungarian                                                                                                                                                                                                                                                                                                                         |
| **Newsrooms mission statement**                     | Short, easy, but meaningful reading material about Pécs. A weekly newspaper that arrives by e-mail, collects every Thursday morning what you need to know about Pécs and what is worth knowing during the week, it is made from local ingredients, free of artificial flavour enhancers, and is the basis of a healthy news diet. |
| {% endtab %}                                        |                                                                                                                                                                                                                                                                                                                                   |

{% tab title="Management and team" %}

| **Founders**                | Ervin Güth                                                 |
| --------------------------- | ---------------------------------------------------------- |
| **Current management team** | Ervin Güth                                                 |
| **Team**                    | <p>Full-time employees: 1</p><p>Part-time employees: 2</p> |
| {% endtab %}                |                                                            |

{% tab title="Governance Structures " %}

| **Legal form of company** | “sole proprietor” |
| ------------------------- | ----------------- |
| **Tax status**            | for-profit        |
| {% endtab %}              |                   |

{% tab title="Products & Revenue Streams" %}

| **Main products**                              | Newsletter (free and paid)                                                                                                                    |
| ---------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------- |
| **Additional products**                        | Podcast                                                                                                                                       |
| **Audience and community reach**               | Newsletter: 780 total subscribers, 95 of those paid. (as of June 2024)                                                                        |
| **Most important community engagement format** | <p>The audience content loop: People suggesting and voting on topics to cover</p><p>Open editorial meetings </p>                              |
| **Revenue streams**                            | <ul><li>€ 370/month from paid Newsletter subscriptions </li><li>€100/month from Sponsorships</li><li>€ 30,000 in grants (2023-2024)</li></ul> |
| {% endtab %}                                   |                                                                                                                                               |
| {% endtabs %}                                  |                                                                                                                                               |

{% hint style="info" %}
On the next pages you can read our in-depth portrait about Mecseki Müzli. If you want to jump into a specific topic directly, here's the overview for you:&#x20;
{% endhint %}

<table data-view="cards"><thead><tr><th></th><th></th><th></th><th data-hidden data-card-cover data-type="files"></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><strong>How Mecseki Müzli started</strong></td><td>Read the founding story of the Mecseki Müzli</td><td></td><td><a href="/files/k441YYBVp0BVvIa6BO5f">/files/k441YYBVp0BVvIa6BO5f</a></td><td><a href="/pages/sMfy9fjMybUGydKO4AgE">/pages/sMfy9fjMybUGydKO4AgE</a></td></tr><tr><td><strong>Products</strong></td><td>Read about Mecseki Müzli's most important (journalistic) products</td><td></td><td><a href="/files/oNDGjYIJtCy2COCE3tg9">/files/oNDGjYIJtCy2COCE3tg9</a></td><td><a href="/pages/Mw9GakZQftuVD5VX9k50">/pages/Mw9GakZQftuVD5VX9k50</a></td></tr><tr><td><strong>Revenue Streams &#x26; Finance</strong></td><td>Read about how the Mecseki Müzli earns money</td><td></td><td><a href="/files/cBu1GmYKKwG6Mr2xCDPH">/files/cBu1GmYKKwG6Mr2xCDPH</a></td><td><a href="/pages/qHxS3nGsjFvdIH9hawVN">/pages/qHxS3nGsjFvdIH9hawVN</a></td></tr><tr><td><strong>Community Journalism</strong></td><td>Read about how Mecseki Müzli engages its Community</td><td></td><td><a href="/files/sJTyMu2zQmTC5nEJQ0Nx">/files/sJTyMu2zQmTC5nEJQ0Nx</a></td><td><a href="/pages/l8vKDzPI0FB7U69BPEBV">/pages/l8vKDzPI0FB7U69BPEBV</a></td></tr><tr><td><strong>Biggest Challenges</strong></td><td>Read about challenges and barriers Mecseki Müzli is facing</td><td></td><td><a href="/files/a2nOkI4cLh1a3OVJ2PM8">/files/a2nOkI4cLh1a3OVJ2PM8</a></td><td><a href="/pages/RyaB7L3MduPPAH7v8BVF">/pages/RyaB7L3MduPPAH7v8BVF</a></td></tr><tr><td><strong>Success Factors</strong></td><td>Read about Mecseki Müzli's biggest factors for success</td><td></td><td><a href="/files/RDTD6mO8gsM65kfCPSKQ">/files/RDTD6mO8gsM65kfCPSKQ</a></td><td><a href="/pages/f1z33ULmEx73wdxA2Vsy">/pages/f1z33ULmEx73wdxA2Vsy</a></td></tr></tbody></table>

***

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