Magločistač (Serbia)

Summary

Magločistač is a media outlet of civil society, which was founded in 2015 by the Citizens' Association "Center of Civic Values" from Subotica, with the mission to provide public-interest local journalism, which is freely accessible for everyone.

Magločistač mainly reports on social issues and the preservation of the cultural heritage of the city of Subotica. In their reporting Magločistač always tries to be focussed on solutions rather than just reporting the problems, to increase the pressure on politicians to actually tackle problems.

In recent years, Magločistač's reporting has repeatedly contributed to positive changes, but the organisation, like many other independent media outlets that are considered by the government to be part of the opposition, is still under massive financial pressure. This is mainly due to the difficult legal situation for NGOs and the high requirements for handling donations in Serbia, which, for example, deliberately makes donations for media projects impossible.

Name

Magločistač

Website

https://www.maglocistac.rs/

Location / Location of coverage

Subotica, Bačka Topola, Mali Iđoš

Size of potential audience/ town region covered

160,000 population in total

Year they started publishing

2015

Language

Serbian

Newsrooms mission statement

Magločistač is a media outlet of civil society. Our mission is to inform citizens, guided exclusively by the public interest, because we believe that only well-informed citizens can make informed decisions and manage their lives.

The values that we stand for and are guided by in our daily work are free access to information of public importance, transparency of the work of institutions, freedom of speech and expression, freedom of assembly and association, media pluralism, dialogue, multiculturalism and interculturalism, the right to self-determination, respect for human and minority rights.

Our vision is to become a strong local media that contributes to the strengthening of the local community.

Founders

Natalija Jakovljević Ivanić,  Ljiljana Elek , Zlatko Romić

Current management team

Mirana Dmitrović - editor-in-chief and project manager 

Natalija Jakovljević Ivanić - desk editor and journalist 

Maja Savić - journalist

Team

Part-time employees: 4

Legal form of company

Citizen Association (NGO)

Tax status

non-profit

Main products

Website

Additional products

Youtube-Channel
Social Media

Audience and community reach

Website: 2,500 views / day

Facebook: 7,031

TikTok: 2,480

Instagram: 1,122

X / Twitter: 327

Youtube: 67

Most important community engagement format

Nothing mentioned, only email exchange

Revenue streams

Grants
3 Crowdfunding campaigns in 2021 and 2022

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