# Magločistač (Serbia)
#### Summary
Magločistač is a media outlet of civil society, which was founded in 2015 by the Citizens' Association "Center of Civic Values" from Subotica, with the mission to provide public-interest local journalism, which is freely accessible for everyone.
Magločistač mainly reports on social issues and the preservation of the cultural heritage of the city of Subotica. In their reporting Magločistač always tries to be focussed on solutions rather than just reporting the problems, to increase the pressure on politicians to actually tackle problems.
In recent years, Magločistač's reporting has repeatedly contributed to positive changes, but the organisation, like many other independent media outlets that are considered by the government to be part of the opposition, is still under massive financial pressure. This is mainly due to the difficult legal situation for NGOs and the high requirements for handling donations in Serbia, which, for example, deliberately makes donations for media projects impossible.
{% tabs %}
{% tab title="Overview" %}
| **Name** | Magločistač
|
| --------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Website** | |
| **Location / Location of coverage** | Subotica, Bačka Topola, Mali Iđoš |
| **Size of potential audience/ town region covered** | 160,000 population in total |
| **Year they started publishing** | 2015 |
| **Language** | Serbian |
| **Newsrooms mission statement** | Magločistač is a media outlet of civil society. Our mission is to inform citizens, guided exclusively by the public interest, because we believe that only well-informed citizens can make informed decisions and manage their lives.
The values that we stand for and are guided by in our daily work are free access to information of public importance, transparency of the work of institutions, freedom of speech and expression, freedom of assembly and association, media pluralism, dialogue, multiculturalism and interculturalism, the right to self-determination, respect for human and minority rights.
Our vision is to become a strong local media that contributes to the strengthening of the local community.
|
{% endtab %}
{% tab title="Management and team" %}
| **Founders** | Natalija Jakovljević Ivanić,
Ljiljana Elek
, Zlatko Romić |
| --------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| **Current management team** | Mirana Dmitrović - editor-in-chief and project manager
Natalija Jakovljević Ivanić - desk editor and journalist
Maja Savić - journalist
|
| **Team** | Part-time employees: 4 |
{% endtab %}
{% tab title="Governance Structures" %}
| **Legal form of company** | Citizen Association (NGO) |
| ------------------------- | ------------------------- |
| **Tax status** | non-profit |
{% endtab %}
{% tab title="Product & Revenue Streams" %}
| **Main products** |
|
| ---------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------- |
| **Additional products** | - Youtube-Channel
- Social Media
|
| **Audience and community reach** | Website: 2,500 views / day
Facebook: 7,031
TikTok: 2,480
Instagram: 1,122
X / Twitter: 327
Youtube: 67
|
| **Most important community engagement format** | - Nothing mentioned, only email exchange
|
| **Revenue streams** | - Grants
- 3 Crowdfunding campaigns in 2021 and 2022
|
| {% endtab %} | |
| {% endtabs %} | |
{% hint style="info" %}
On the next pages you can read our in-depth portrait about Magločistač. If you want to jump into a specific topic directly, here's the overview for you:
{% endhint %}
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