Break Down Goals Into Milestones

Goals can seem unattainable and demotivating if they are set too high. Setting milestones can help to counteract this.

Milestones are specific stages or verifiable intermediate goals that facilitate project planning and monitoring of project progress. Milestones are often used in project management. It is a good idea to set milestones that you review every three months. Later on, it is sufficient to set milestones once or twice a year – and to communicate them internally and, if necessary, even externally.

For example, if you have completed a complex relaunch, it makes sense to inform the public and potential users about this relaunch and new features.

Milestones can be simple metrics such as page views or subscribers, but also more complex goals such as topics you want to cover. The important thing is that the milestones remain clearly verifiable and realistic.

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Possible milestones

• Website traffic: At least XY monthly visits to your website

• Newsletter subscriptions: At least XY people receiving your newsletter

• Donation goal: At least XY dollars in total donations / At least XY people with monthly recurring donations

• Community topics: At least one post per month based on a topic suggested by your community

If you want to add new features to the website, it would be a good idea to prioritise these features and then implement them step by step with the help of a programmer. Here, too, you can define key milestones in advance, which you can review and adjust as necessary.

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